How Stuff Consumes the Planet - Cheaply
8 December 2007
2 Comments
This is the ‘golden’ segment of the eye-opening, mind-expanding presentation Story of Stuff by one curious Annie Leonard. She wanted to understand the truth behind the materials economy. So she searched, and here is her knowledge, simplified.
Story of Stuff is to production/ consumption line (not cycle) what An Inconvenient Truth is to climate.
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E-mail: nextbyramla AT gmail.com
Another test comment. Stuff is stuff.
Interesting.
I’ve done some studies of consumer research as well as supply chain management, thought I’m no no specialist in either of those disciplines.
I don’t know, is there any global projects like this, but in Finlad we have a social entrepreneurship project of a friend of mine. The Kuinoma (Finnis for “likeyourown”) service, founded by Markku Jussila is an interesting try to find new ways to consume by sharing and renting stuff. The basic idea of the concept is simple: people buy too much stuff, that they do not need often. So why not rent your equipment with reasonable price, when you don’t need it?
For instance I have plenty of skiing equipment designed for off-piste skiing. I live in southern Finlad where we don’t have mountains for off piste/backcountry skiing. I have my studies, job and social life in Helsinki and I can ski off piste maybe two weeks in year, because the nearest mountains are in northwest Finland, about 1000 km from my home. What I did was just, that I put my off-piste/backcountry gear to Kuinoma service and people facing the same situation can rent my gear for cheap price and reduce their material consumption. Of course Kuinoma is not only about ski gear, but as well as books, tools, musical equipment…
I just hope there is services like Kuinoma somewhere else than in Finland also.
Kuinoma homepage (only in Finnish, sorry..but you can contact the people of Kuinoma emailing kuinoma@kuinoma.fi)
Some very few articles about the service in English:
http://www.helsinkitimes.fi/htimes/index.php?option=com_content&view=article&id=4514:buy-buy-buy-or-maybe-just-borrow&catid=20:lifestyle-and-entertainment&Itemid=164
http://www.kesko.com/index.asp?id=0061248BB1F44933A848CD191ED376B6&data=1,URL,http://www.kesko.com/modules/release/show_release.asp?id=0714C244326B4AE1A010D58084B17523
-Matti
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In 2005, I saw there was more potential to my life's project than I could realize through my job. I decided to leave a job and search for my answers in the wide world. I have seen much since.
Much of my work has been created & shared off-line in the years since. During my journeys, I haven't done justice to NEXT> the blog, nor is it doing justice to me right now as it feature a lot of old work. Most of my contemporary work is shared on the omnipresent Facebook.
So what to do? Well, I am updating the whole site as of now. By the end of November, 2008, nextbyramla.com should reflect me (and my projects) more adequately. I shall have also figured out how to keep you in the loop!
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