This is the ‘golden’ segment of the eye-opening, mind-expanding presentation Story of Stuff by one curious Annie Leonard. She wanted to understand the truth behind the materials economy. So she searched, and here is her knowledge, simplified.
Story of Stuff is to production/ consumption line (not cycle) what An Inconvenient Truth is to climate.
WATCH this video, SHARE it, and ACT UPON the message. Yes, I’ve shouted. From the NEXT> roof top.
Thank you!
Via: Truemors
E-mail: nextbyramla AT gmail.com

Look! How happy people are when they serve!Service creates both joy -and opportunity!Credit: Kifo @ Flickr
Institutional education teaches us that we can grow up to trade our talent for goods and status from the world. We “Deserve.”
The products of the institutional world think too much of what they deserve from the world. As if the world will somehow open a warehouse’s door and start handing out goods in return of Certificates of Deserving.
This singular notion is the root of much ill. Look again, the word “deserve” can be re-written as …

Problem:In a world of free ideas, why and how are we still needed?
Mastering the Problem:Your unique reason of being today, and your “unique edge”, is in the human element. Skills and technology and ideas - once the staple of competitive edge [a term outdated in a world of crazy collaborations] - come cheap(r). To just about anyone. For example, if we thought having a social network was still the latest path to billionaire glory, we haven’t yet known Ning.
The ability of a person to make unique connections, and sustain …

Everybody knows it. From programmers finding code, to ex-lovers looking up dirt on jilters, to graduate students procuring thesis - Google has it all. Google is the highway to 100-ideas-a-minute factories. So how on Google earth are we to have what is variably known as “competitive edge” or, in quaint business speak, “unique selling proposition”!? In human speak, it means, to thousands of corporations and millions of free agents, “What worthwhile thing can I offer if ideas are free? When someone else has done it already? Or I look a …

Introducing the People-Centered Model of Business